Brand Identity for RusAgroTrading, a Leader in the Grain Market

The Challenge

RusAgroTrading lacked a cohesive brand identity: there was no logo, no unified visual system, and communication was fragmented. At the same time, the company is one of the largest players in the Russian grain market. The goal was to build a complete brand — modern, recognizable, and easily scalable across all touchpoints, from the website and documentation to railcars, merchandise, and staff uniforms.

Logo

We started with the foundation — the logo. It combines two core business associations:

— A wheat ear, symbolizing agriculture

— Coupled railcars, referencing transportation logistics and operational scale

The final mark is highly versatile — it can be read both as the structure of a wheat ear and as a sequence of railcars. Over time, an additional meaning emerged: the shape also resembles grain storage containers. This idea evolved into a brand pattern, symbolizing an endless field and an uninterrupted supply chain.

Naming

Another key task was shortening the brand name. This led to the abbreviation RAT, which is easy to remember, works well in English, and subtly references grain through familiar agricultural associations. The full name was retained for formal and official use.

Color Palette

A deep blue became the foundation of the brand, chosen for:

— Brand continuit

— A visual link to traditional blue railcars

— Ease of scaling across digital and physical medi

Visual System

The identity was applied across all types of railcars, complemented by branded merchandise, employee uniforms, and branded grain elevators.